1. Introduction

This Privacy Policy explains how The Pyrmont Curaçao Beach Resort (“The Pyrmont”, “we”, “us”, “our”) collects, uses, stores, and protects your personal information when you:

• Visit our website
• Submit inquiries
• Sign up for marketing updates
• Engage with our digital campaigns
• Interact with our analytics or tracking technologies

This Policy incorporates requirements from applicable laws, including GDPR for EU residents.

2. Data Controller

The data controller for information collected via this Site is:

The Pyrmont Curaçao Beach Resort
Penstraat 16, Curaçao
Email: privacy@thepyrmontcuracao.com

3. Personal Data We Collect

a) Information you provide:

• Name, email address, phone number, country of residence, message content, marketing preferences.

b) Automatically collected data (cookies, pixels & analytics):

IP address, device details, browser type, pages visited, time spent, referral sources, conversion events, and user interactions.

Collected via:

• Google Analytics
• Google Tag Manager
• Meta (Facebook/Instagram) Pixel
• Google Ads Conversion Tracking

c) Third-party sources:

• Advertising platforms (Meta, Google)
• Analytics partners
• Marriott booking systems (operated independently)

4. How We Use Your Data

We use personal data to:

• Operate and optimize the Site
• Respond to your inquiries
• Manage soft conversions (newsletter sign-ups, forms)
• Measure hard conversions (click to booking engine)
• Improve user experience and digital performance
• Send marketing communications (with consent)
• Comply with legal obligations

Legal bases for processing include legitimate interests, consent, and legal compliance.

5. Marketing & Advertising

We may use your data (with consent where required) to:

• Share opening news and resort updates
• Deliver personalized advertising
• Measure marketing and campaign performance
• Build remarketing audiences

You may opt out at any time.

6. Sharing Your Data

We may share your data with:

• CRM and email providers (e.g., Mailchimp/HubSpot)
• Analytics & tracking providers (Google, Meta)
• Hosting and IT security providers
• Legal or regulatory authorities when required

Employment‑related data is handled exclusively on the careers website, under its own privacy policy.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, personalize content, analyze website performance, and support our marketing activities.

7.1 What Are Cookies?

Cookies are small files placed on your device to remember your preferences and help the website function. We also use:

• Pixels
• Tags
• Scripts (managed via Google Tag Manager)

These technologies may collect device details, browser information, IP address, interactions, time spent, and conversion events.

7.2 Types of Cookies We Use

a) Strictly Necessary Cookies

Enable core functions such as page loading, security, and preference saving. These cannot be disabled.

b) Analytics & Performance Cookies

Used to analyze website traffic and behavior using tools such as:

• Google Analytics
• Google Tag Manager

These help us improve content, navigation, and performance. Enabled only with consent where required.

c) Marketing & Advertising Cookies

Used to deliver relevant ads and measure campaign performance using:

• Meta Pixel
• Google Ads Tracking

These cookies support remarketing and conversion measurement.

7.3 Third‑Party Cookies

Some cookies are set by third parties, including Google and Meta, who may use the data for their own analytics and advertising purposes. Please review their respective privacy policies.

7.4 Cookie Duration

• Session cookies: expire when the browser closes
• Persistent cookies: may remain from 90 days to 2 years depending on provider

7.5 Managing Your Cookie Preferences

Visitors from the EU/EEA will see a cookie consent banner allowing them to:

• Accept all cookies
• Reject all non‑essential cookies
• Customize preferences

You can also control cookies through your browser settings.

8. International Data Transfers

Some personal data may be transferred outside Curaçao. When required, we use Standard Contractual Clauses or equivalent safeguards.

9. Data Retention

• Contact inquiries: 12–24 months
• Marketing lists: until you unsubscribe
• Analytics and advertising data: up to 14 months (Google default)

10. Your Rights

Depending on your location, you may have the right to:

• Access your data
• Request correction or deletion
• Restrict or object to processing
• Withdraw consent
• Request data portability

To exercise your rights, contact privacy@thepyrmontcuracao.com.

11. Security

We use appropriate technical and organizational measures to protect your data. However, no system is completely secure.

12. Children’s Data

This website is not intended for children under 16, and we do not knowingly collect their data.

13. Changes to This Privacy Policy

We may update this Policy periodically. The updated version will include a revised “Last updated” date.

14. Contact Us

For questions about this Privacy Policy or how we handle personal data:

Email: privacy@thepyrmontcuracao.com